10:45 aM

Do’s and Don’ts of Social Media in 2024

In this session, you will hear from Kayla Bitner (Sublime Media Group) and Jim DeCesare, Brooke DeCesare, and Amy DeCesare (The DeCesare Group) on several key topics surrounding social media in 2024. Focus areas include: “The Value of Social Media,” “Media Relations,” and “Best Practices in Social Media.”

Presenters:

Senior Partner, The DeCesare Group, LLC

Jim DeCesare

About me

Jim DeCesare is the Senior Partner of The DeCesare Group, LLC, a public relations firm based in Bowling Green, KY. Jim has nearly 30 years of business, economic, and organizational development, operations, marketing, and public relations experience. He also served 14 years in the Kentucky House of Representatives. Jim has his undergrad and MBA from Western Kentucky University. He resides in Bowling Green, Kentucky with his wife Amy, and they have two adult children, Brooke and Justin. 





Partner, The DeCesare Group, LLC

Brooke Mattingly

About me

Brooke Mattingly is Partner of The DeCesare Group, LLC. Brooke was born and raised in Bowling Green, KY where she attended Western Kentucky University and earned her Bachelor of Arts degree in Public Relations in 2018. After graduation, Brooke stayed in Bowling Green and has spent the last few years working in Marketing Roles within various industries. Brooke handles all things social media marketing, content creation, and branding. Her passion is helping businesses connect with their audiences in a meaningful and creative way. Brooke resides in Bowling Green with her husband, Cooper, and their 9-month-old son, Truett.





Retired, Coordinator of Broadcast Services, WKU

Amy DeCesare

About me

Amy DeCesare worked as a reporter, producer and anchor at television stations in Hopkinsville and Bowling Green for almost twenty years after graduating from WKU with a degree in Broadcasting. In 2008, Amy transitioned to a public relations position at WKU where she served fifteen years as the Coordinator of Broadcast Services. She is now putting her 35 years of experience in Broadcasting and Public Relations to use in the family business, The DeCesare Group, where she assists with Public Relations and Media Relations including commercials, voice overs and other media projects





Chief Operating Officer, Sublime Media Group

Kayla Bitner

About me

Kayla Bitner is the Chief Operating Officer at Sublime Media Group and has worked in the social media marketing world for the past decade. She is a two-time WKU graduate with an MA in Organizational Leadership and is driven to help everyone she works with thrive. She is in her fourth year serving as President of the Bowling Green International Festival Board of Directors. Kayla lives in Bowling Green with her husband and son.



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